RotterJam Jams Elders' Lives!

Growth Cup

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Project name

RotterJam

Project statement

RotterJam combats loneliness among elderly in the Rotterdam Region

Project description

RotterJam breaks the trend of loneliness among the elderly in Rotterdam through the sales of our jam in Rotterdam delicate stores. In previous years, our jam production took place at the workshops which we provided for the elderly. However, due to the pandemic, we changed our business model by turning to large-scale jam production, made from fruit that would otherwise be wasted and made by people with a distance to the labour market. With the profit we make from the jam, we organize social activities based on the needs and desires of the elderly together with our volunteer network. The jam serves as a communication channel within the Rotterdam community about the severity of loneliness among the elderly.